If you run a store on Salla or Zid, you already know the feeling: someone visits your store, adds products to their cart, and then disappears. No purchase. No message. Nothing.
This happens to 7 out of every 10 visitors across GCC e-commerce stores.
What actually causes cart abandonment
Unexpected costs at checkout. Shipping fees that appear only at the final step are the number one reason shoppers leave.
No follow-up system. Most stores have zero follow-up. The customer leaves, and unless they remember on their own, the sale is gone forever.
Trust hesitation. A slow or unclear checkout process makes people pause, especially first-time buyers.
What actually works
Merchants who recover the most carts use a short, well-timed message sequence starting with a WhatsApp message within the first 15 to 30 minutes.
The bottom line
An abandoned cart is not the end of the road. With the right automation, a significant portion can convert into real sales.